THE EMPTY SPACE
AI FOMO

You know AI matters.
You are not sure what to do next.

That is a commercial problem, not a technology problem.

This is probably for you if...

  • Your team uses ChatGPT randomly with no operating model.
  • You hear about agents but cannot see the business case.
  • You have bought AI tools that nobody really uses.
  • You suspect some repetitive work and software should disappear.
  • You need someone to separate what is real from what is fashionable.
The shortcut
I spent three years learning this with my own cash flow. The useful part is knowing what not to do.

The questions I ask.

Not which model has the prettiest benchmark. Which bits of the business should be different six months from now?

  1. Where are people doing repetitive work?
  2. Where does slow response cost revenue?
  3. Where are you paying for software because nobody challenged it?
  4. Where is valuable knowledge trapped in people's heads?
  5. Which AI use cases are genuinely worth the implementation pain?
  6. Who should own this internally when we leave?
What happens next

Diagnosis first. Implementation second.

Start small

AI FOMO audit

A founder-to-founder review that turns noise into a prioritised action plan.

Build

Four-month implementation

Find, build, hire, train and hand over.

Method

How we work

The rules we use to stop technology becoming the point.

Bring us something worth thinking about

Stop having AI FOMO.

Bring the business. Bring the ugly bits. We will work out what is worth fixing.
Tell us what is missing